Pane, Chairul Masri, author
What consumers want form a discotheque : a marketing research on discotheque consumer Submitted
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1992
 UI - Skripsi (Membership)
Devina Aulia Mahaputra, author
Analisis faktor-faktor yang memengaruhi sikap konsumen dan minat beli konsumen terhadap penawaran e-voucher di Indonesia = Analysis factors influencing consumers attitudes and purchase intention of e-voucher in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Sunjaya Louis, author
Analisis persepsi dan perilaku konsumen sari roti
2003
 UI - Tesis (Membership)
Whitman, Drew Eric, author
BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers
McGraw-Hill, 2015
 Buku Teks
Limbong, Farida Meity Romauli, author
Pengaruh persepsi konsumen atas produk, distribusi, dan harga terhadap citra merek dalam membangun ekuitas merek : studi kasus Produk Suzuki Ertiga) = The influence of customer perception on product place and price to brand image in building brand equity : case study Suzuki Ertiga / Farida Meity Romauli Limbong
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)