Alfian Dally Irawan, author
Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, dan Brand Loyalty Pada Platform Social Media Instagram = The Effect of Social Media Marketing Activities on Brand Trust, Brand Loyalty, and Brand Equity on the Social Media Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Made Bayu Wedagama, author
Analisis pengaruh perubahan logo merek terhadap performa kriteria brand element (perspektif buyer dan user dari produk AXE) = Analysis the effect of changes in brand logo toward performance of brand element's criteria (perspectives from buyer and user of AXE product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Puji Mulyono, author
Analisis elemen elemen Brand Equity pada Terasi Mamasuka = Analysis of Brand Equity elements from Terasi Mamasuka / Puji Mulyono
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Sinta Ramani, author
Pengaruh kepercayaan terhadap Consumer-Generated Media (CGM) dan efeknya kepada brand loyalty: studi kasus: website dan aplikasi zomato = The influence of trust on Consumer-Generated Media (CGM) and its impact to brand loyalty: study case: zomato website and application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Meutia Andisya, author
Pengaruh usability, social value, dan pleasure in use terhadap brand equity (smartphone Iphone) = The effect of usability, social value and pleasure in use, against brand equity (smartphone iPhone)
2019
 UI - Skripsi (Membership)
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