Emilia Kirana Ardisa, author
An analysis of Nike advertising campaign Just Do It “Dream Crazier” : using Lasswell’s model of communication = Analisis kampanye iklan Nike Just Do It “Dream Crazier” : menggunakan model komunikasi Lasswell
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Barry, Pete S., author
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Thames and Hudson, 2014
 Buku Teks
La Nashia, author
Pengembangan Produk, Perbaikan Slogan untuk Advertising Campaign dan Peningkatan Instagram Marketing Campaign pada Restoran X = Product Development, Slogan Improvement for Advertising Campaign and Improved Instagram Marketing Campaign at Restaurant X
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Amalia Mahdini, author
Analisis kegiatan kampanye Public Relations Forever against animal testing dalam Pembentukan brand personality The Body Shop di Indonesia = Analysis of Public Relations Campaign Forever against animal testing on forming the brand personality of The Body Shop in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Steel, Jon
Truth, lies, and advertising : the art of account planning / Jon Steel
Wiley, 1998
 Buku Teks
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