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Karunia Armadhita, author

Pengaruh brand experience terhadap Willingness-to-Pay (WTP) a price premium melalui mediasi brand credibility dan perceived uniqueness: studi pada pengguna iPhone 12 = The effect of brand experience on willingness-to-pay a price premium through the mediation of brand credibility and perceived uniqueness on iPhone 12 users

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

M. Ali Akbar Sabturil S., author

Pengaruh Kredibilitas Endorser terhadap Kredibilitas Merek dan Intensi Pembelian: Studi Kasus Platform E-Commerce = The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: The Case of E-Commerce Platform

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Silitonga, Sorta Vera Nani Ida, author

Pengaruh e-service quality dari website internet banking terhadap brand equity melalui variabel mediator perceived value dan corporate credibility = How e-service quality of website internet banking influences brand equity through dual mediating role of perceived value and corporate credibility / Sorta Vera Nani Ida Silitonga

2016

UI - Tesis (Membership)

Haig, Matt, author

Brand failures/Matt Haig, Kogan Page

Kogan Page, 2003

Buku Teks

Christie Kirana, author

Pengaruh kredibilitas pendukung “Abel Cantika” terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser “Abel Cantika” credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

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