Dian Sophia Ulfa, author
Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis (Membership)
Rifa Atuz Zulfa Widayati, author
Perbedaan pengaruh daya tarik iklan dengan pendekatan emosional & informasional (rasional) terhadap sikap pada merek serta minat beli (studi kasus: pertamax pertamina) = Differences influence of the advertising appeals with emotional and informational (rational) approach against attitude toward brand and purchase intention (case study: pertamax pertamina) / Rifa Atuz Zulfa Widayati
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Noviyanti Chandradewi, author
Hubungan brand involvement dengan loyalitas merek pada kartu GSM pra-bayar = The relationship between brand involvement and brand loyalty in GSM pre-paid card
Fakultas Psikologi Universitas Indonesia, 2008
 UI - Skripsi (Open)
Pohan, Annisa Larasati, author
Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Latifah, author
Perlindungan merek terkenal untuk barang-barang tidak sejenis di Indonesia (studi kasus Morgan, Sunkist, dan Spy)
2012
 UI - Tesis (Open)
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