Vinny Dwicahyo, author
Pengaruh brand identity terhadap brand image studi pada toko buku Aksara Pacific Place = The Effect of brand identity towards brand image research on Aksara Bookstore Pacific Place
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Fadhlan Hamidi, author
Pengaruh Kegiatan Sport Sponsorship terhadap Brand Image (Studi pada Speedy NBL Indonesia) = The Effect of Sport Sponsorhip Activivity toward Brand Image (Study of Speedy NBL Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Okki Rianayu Anjani, author
Analisis pengaruh Marketing Mix Activity terhadap Brand Equity dan hubungannya dengan Media Credibility ; studi: majalah wanita Femina = the analysis of pf marketing mix activity in influencing brand equity and the relationship with media credibility : a case study of woman magazine - femina
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis (Open)
Hari Zainuddin Rasyid, author
Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Meutia Andisya, author
Pengaruh usability, social value, dan pleasure in use terhadap brand equity (smartphone Iphone) = The effect of usability, social value and pleasure in use, against brand equity (smartphone iPhone)
2019
 UI - Skripsi (Membership)
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