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Muhammad Ridwan Zulfikar, author

Pengaruh brand credibility terhadap consumer's purchase intention pada industri low-cost carrier airline = The effect of brand credibility towards consumer's purchase intention on low cost carrier airline industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Angeline Lucille Maurilla, author

Pengaruh halal brand personality terhadap repurchase intention pada merek kosmetik Wardah = The influence of halal brand personality towards repurchase intention on Wardah brand cosmetics

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Gita Novia Riani, author

Pengaruh Brand Post Characteristics Pada Unggahan Instagram Brand Fashion Lokal Dalam Membangnun Consumer Engagement Dan Customer-Brand Relationship = The Effect Of Brand Post Characteristics On Local Fashion Brand Posts In Building Consumer Engagement And Customer-Brand Relationship

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Alfi Rahmadian, author

Analisis pengaruh user interaction pada social media terhadap brand awareness dan repurchase intention. Studi pada facebook fanpage McDonald's = The effect of user interaction on social media toward brand awareness and repurchase intention. The case of McDonald's Facebook fanpage

2017

UI - Skripsi (Membership)

Ghazian Ramadhan Aryanto, author

Pengaruh brand experience terhadap repurchase intention: studi pada film Marvel = The effect of brand experience on repurchase intention: studies on Marvel's film

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

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