Ananda Fitria Intan Permata Lestari, author
Strategi komunikasi pemasaran e-WOM oleh Restoran Cloud Kitchen pada masa Pandemi Covid-19 = E-WOM marketing communication strategies by Cloud Kitchen Restaurant during the Covid-19 Pandemic
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
Jonathan Rhenardy, author
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek dan Respons Pelanggan Gen Z (Studi pada Instagram Bittersweet by Najla pada Masa Pandemi COVID-19) = The Effect of Social Media Marketing Activities on Brand Equity and Gen Z Costumer Response (Study on Bittersweet by Najla’s Instagram during the COVID-19 Pandemic)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Randhika Ikra Ramadhan, author
Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Adeline, author
Pengaruh Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, dan Solidarity with Restaurant Sector terhadap Intention to Visit Restoran All You Can Eat (Studi pada Perilaku Konsumen selama Pandemi COVID-19 di DKI Jakarta) = The Effect of Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, and Solidarity with Restaurant Sector toward Intention to Visit All You Can Eat Restaurant (Study on Consumer's Behavior during COVID-19 Pandemic in DKI Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Ayu Nenden Assyfa Putri, author
Analisis Pembentukan Pemahaman Konsumen dalam Mengikuti Marketing Event di Masa Pandemi Covid-19. = Consumer Understanding Formation in participating in Marketing Events during Covid-19.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
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