Shabrina Saiati, author
Implementasi strategi Omnichannel advertising sebagai solusi pergeseran consumer behavior (studi tentang digital tourism platform `Atourin` pada tahun 2020) = Implementation of Omnichannel advertising strategy as a solution for shifting consumer behavior (study on digital tourism platform `Atourin` in 2020)
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Stefanus, author
Analisis faktor yang mempengaruhi konsumen dalam melakukan pembelian produk musik digital = The analysis of factors that influence consumer in purchase digital music
2016
 UI - Skripsi (Membership)
Seifa Ghania Setiabudhi, author
Analisis pengaruh brand gender terhadap consumer based brand equity dengan peranan brand love & brand engagement pada digital wallet melalui sosial media Instagram = Analysis brand gender to consumer based brand equity the mediating roll of brand love & brand engagement on digital wallet through sosial media Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Salvinna Alithea, author
Purchase intention melalui desire for food dan perceived of convenience selama pandemi COVID-19: studi pada konsumen Cloud Kitchen Hangry = The effect of online menu and perception of risk on purchase intention through desire for food and perceived of convenience during the COVID-19 pandemic: study on Hangry Cloud Kitchen consumer
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Citra Nurmalasari, author
Pengaruh pembelajaran social commerce components terhadap keputusan pembelian dengan penilaian kognitif afektif sebagai mediasi: studi pada Shopee = The influence of learning from social commerce components to purchase decisions with cognitive affective appraisal as media: studi on Shopee
2018
 UI - Skripsi (Membership)
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