See Allo

Lovelock, Christopher H., author

Services marketing

Prentice-Hall, 1960

Buku Teks

Zeithaml, Valarie A., author

Services marketing

The McGraw-Hill , 1996

Buku Teks

Winny Arfiani, author

Pembentukan corporate image melalui komunikasi pemasaran jasa sektor publik (studi pada badan pelayanan terpadu satu pintu Provinsi DKI Jakarta) = Formation of corporate image through services marketing communication in public sector (study on BPTSP Prov DKI Jakarta)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis (Membership)

Inanda Karina Astari Fatma, author

Evaluasi Komunikasi Pemasaran Produk Jasa Wisata Baru terhadap Pengambilan Keputusan Kunjungan Wisatawan (Studi Kasus : Visit Musi 2008) = Evaluation of Marketing Communication Tools for New Tourism Services Toward The Decision Making of Tourist's Visit (Case Study: Visit Musi 2008)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

UI - Tesis (Open)

Rewoldt, Stewart H.

Strategi produk dalam pemasaran = Introduction to marketing management / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw, Penerjemah: A. Hasmi Ali

Bina Aksara, 1988

Buku Teks

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