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Mohamad Yusuf, author

Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Marsha Windira, author

Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Iwan Setyawan, author

Analisis citra merek (brand image) program sarjana ilmu jurnalistik yang mempengaruhi preferensi siswa SLTA dalam memilih perguruan tinggi = Analysis brand image of journalism graduate program that influence preference of high school students in choosing higher education : compare study towards three private universities as organizer of journalism graduate program

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2007

UI - Tesis (Membership)

Lubis, Raufah Melvidya, author

Analisis kualitas atribut pada aplikasi online food delivery terhadap perceived value serta pengaruhnya terhadap sikap dan intensi menggunakan kembali dimoderasi oleh single-person household dan multi-person household = Understanding perceived value, attitude and intention to continuously use of online food delivery which moderated by single-person household and multi-person household

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Yvoi Katchya Lovinszky, author

Meso-Influencers: Pengaruh Terhadap Keterlibatan Merek, Harapan Nilai terhadap Merek, dan Intensi Membeli untuk Merek Fashion Indonesia = Impact on Brand Engagement, Brand Expected Value, and Purchase Intention in Indonesian Fashion Apparel Brands

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

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