Muhammad Hendri Batubara, author
Strategi Marketing Public Relations (MPR) berupa Promosi dan Sponsorship untuk Mempengaruhi Konsumen dalam Keputusan Pembelian: Studi Produk Perawatan Nayi Johnsons Baby
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Harris, Thomas L., author
The Marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge
John Wiley & Sons, 1993
 Buku Teks
Hutagalung, Mangara Paul A., author
Analisis peran sponsorship exposure dan activity involvement dalam pengaruh sponsorship terhadap brand image : studi kasus Clear terhadap Java Jazz festival 2014 = Sponsorship effects on brand image the role of exposure and activity involvement : case study Clear sponsorship at Java Jazz festival 2014
2014
 UI - Skripsi (Membership)
Hanif Raka Aditya, author
Pengaruh attachment dan penggunaan social media terhadap attitude toward sponsor study kasus: sponsorship pada europe big five football league = The impact of attachment and social media usage to attitude toward sponsor: case study sponsorship to europe big five football league
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Raynaldi Kosasih, author
Peran dari sponsor olahraga hubungan antara loyalitas tim kesadaran merek sikap konsumen dan niat beli: studi kasus dari suporter 10 tim yang paling didukung di dunia di Indonesia = The role of sports sponsorship the relationship between team loyalty brand awareness consumer attitude and purchase intention: case study of the top 10 most supported football clubs in the world in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
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