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Yasmeen Firyaalia, author

Kerangka Konseptual Brand Loyalty Vans (Studi pada Pengguna Sepatu Vans di Jakarta) = A Conseptual Framework of Brand Loyalty Vans (The Study of Vans Shoe Users)

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Firman Iskandar, author

Membangun brand loyalty melalui pengelolaan brand community commitment (studi kasus: komunitas penggemar JKT48) = Building brand loyalty through managing brand community commitment (case study JKT 48 fan community)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

Gisella Liati, author

Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Kurnia Ibnu Azhari, author

Pengaruh perceived service quality of endorsed brand parent brand reputation dan attitude toward endorsed brand terhadap endorsed brand loyalty = The effect of perceived service quality of endorsed brand parent brand reputation and attitude toward endorsed brand on endorsed brand loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

Laras Permata, author

Perencanaan program ajang khusus perusahaan jasa event organizer PT Tiga Warna Citra untuk memperkuat brand loyalty = Special event program planning of event organizer company PT Tiga Warna Citra to strengthen brand loyalty

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tugas Akhir

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