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Siregar, Dewi Retno Lestari, author

Peranan Brand Equity Dalam Membentuk Citra Perguruan Tinggi (Studi Kasus: Mengambil Keputusan Dalam Memilih Program S1-Prasetiya Mulya Business School) = The Role of Brand Equity in Shaping the Image of University (Case Study: The Decision to Choose the Undergraduate Programs-Prasetiya Mulya Business School)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis (Membership)

Amelia Indah Sari, author

Peranan brand activation dalam membangun citra positif Uber = The role of brand activation to build positive image on Uber

2015

UI - Makalah dan Kertas Kerja

Daniel Aditama, author

Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Limbong, Farida Meity Romauli, author

Pengaruh persepsi konsumen atas produk, distribusi, dan harga terhadap citra merek dalam membangun ekuitas merek : studi kasus Produk Suzuki Ertiga) = The influence of customer perception on product place and price to brand image in building brand equity : case study Suzuki Ertiga / Farida Meity Romauli Limbong

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

Claudia Michelle Paramesvari, author

Peranan Brand Activation dalam Membangun Ekuitas Brand Produk Lahan Pemakaman (Studi pada SAN DIEGO HILLS MEMORIAL PARK) = The Role of Brand Activation in Building Brand Equity of Cemetery Product (Study on SAN DIEGO HILLS MEMORIAL PARK)

2016

UI - Makalah dan Kertas Kerja

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