Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
 Buku Teks
O`Guinn, Thomas C., author
Advertising and integrated brand promotion
CT Cengage Learning, 2015
 Buku Teks
Davis, Martyn P.
The Effective use of advertising media : a practical handbook / Martyn P. davis
Business Books, 1985
 Buku Teks
Gesker, Ronald D., author
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
 Buku Teks
Davis, Martyn P.
Handbook for media representatives / Martyn P Davis
Business Publications Limited, 1967
 Buku Teks
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