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Indri Seskjuai Kustjiptafelia, author

Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007

UI - Tesis (Membership)

Anggun Nabila, author

Analisis brand equity menurut persepsi peserta asuransi kesehatan PT. X Pasca Rebranding tahun 2011 = Analysis of brand equity according to the insured?s perception in PT. X After Rebranding on 2011 / Anggun Nabila

2011

UI - Skripsi (Open)

Nuzul Inas Nabila, author

Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement study on Nike Indonesia / Nuzul Inas Nabila

2015

UI - Tesis (Membership)

Ajie Prio Prasetyo, author

Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis (Membership)

Ghina Maulanny Gani, author

Pengaruh Rebranding Terhadap Brand Loyalty dan Terhadap Brand Equity pada Indosat Ooredoo = Effect of Rebranding on Brand Loyalty and In Brand Equity on Indosat Ooredoo

Fakultas Ilmu Administrasi Universitas Indonesia, 2018

UI - Skripsi (Membership)

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