Kotler, Philip, author
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
 Buku Teks
Walker, Orville C., author
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
 Buku Teks
Walker, Orville C., author
Marketing strategy: a decision-focused approach
McGraw-Hill, 2014
 Buku Teks
Howard, John A., author
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Howard, John A., author
Marketing management : analysis and decision
Richard D. Irwin, 1962
 Buku Teks
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