Vardar, Nukhet
Global advertising: rhyme or reason / Nukhet Vardar
Paul Chapman, 1992
 Buku Teks
Lee, Monle, author
Prinsip-prinsip pokok periklanan dalam perspektif global
Prenada, 2004
 Buku Teks
Lee, Monle, author
Prinsip-prinsip pokok periklanan dalam perspektif global
Kencana, 2007
 Buku Teks
Lee, Monle, author
Prinsip-prinsip periklanan dalam perspektif global = Principles of advertising: a global perspective / Monle Lee
Prenada Media, 2004
 Buku Teks
Mooij, Marieke K. de, author
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Prentice-Hall, 1991
 Buku Teks
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