edited by Michael Rines
Gower in Association with Marketing Magazine, 1981
Buku Teks
edited by Victor P. Buel and Carl Heyel
McGraw-Hill, c1970
Buku Teks
Gary L. Lilien, editor
Edward Elgar, 2012
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Subhash C. Jain, David A. Griffith, editor
Edward Elgar, 2011
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Ozlem Sandikci, Gillian Rice, editor
Edward Elgar, 2011
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