Dunn, Charles, author
Case studies in marketing
Macmillan, 1971
 Buku Teks
Spurr, Ian, author
Case studies in marketing Ian Spurr and Jerry Forrester
London Pitman 1987,
 Buku Teks
Practice as a marketing tool: four case studies
 Artikel Jurnal
Strategic marketing management in Asia: case studies and lessons across industries
edited by Syed Saad Andaleeb, Khalid Hasan
Emerald, 2017
 eBooks
Prima Nurita Rusmaningsih, author
Efektivitas promosi pemasaran internet (i-marketing) dalam meningkatkan share konsumen : studi kasus pada UMKM bahan pangan organik bumi Ganesa = The effectiveness of internet marketing campaign (i-marketing) in increasing consumer share : case studies in food organic products SMEs bumi Ganesa
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis Open
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