Spurr, Ian
Case studies in marketing Ian Spurr and Jerry Forrester
London Pitman 1987,
Buku Teks
Spurr, Ian
Business case studies an integrated skills approach Ian Spurr, Jerry Forester and Humphrey Shaw
London Pitman 1987,
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Dunn, Charles, author
Case studies in marketing
Macmillan, 1971
Buku Teks
Practice as a marketing tool: four case studies
Artikel Jurnal
Strategic marketing management in Asia: case studies and lessons across industries
edited by Syed Saad Andaleeb, Khalid Hasan
Emerald, 2017
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