See Allo

Spurr, Ian, author

Case studies in marketing Ian Spurr and Jerry Forrester

London Pitman 1987,

Buku Teks

Spurr, Ian, author

Business case studies an integrated skills approach Ian Spurr, Jerry Forester and Humphrey Shaw

London Pitman 1987,

Buku Teks

Dunn, Charles, author

Case studies in marketing

Macmillan, 1971

Buku Teks

Practice as a marketing tool: four case studies

Artikel Jurnal

Strategic marketing management in Asia: case studies and lessons across industries

edited by Syed Saad Andaleeb, Khalid Hasan

Emerald, 2017

eBooks

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