Warmke, Roman F.
Marketing in action / Roman F. Warmke, G. Dean Palmer, C.A. Nolan
South-Western Publishing Co., 1976
 Buku Teks
Kennedy, Daniel S.
The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects / Daniel S. Kennedy
S.S. Mubaruk , 1991
 Buku Teks
Anderson, Rolph E.
Professional sales management / Rolph E. Anderson, Joseph F. Hair, Jr., Alan J. Bush
McGraw-Hill, 1992
 Buku Teks
Muhammad Hilmy Hawari, author
Merancang Bauran Promosi dan Physical Evidence untuk Mendukung Komunikasi Pemasaran Soul Sepatu = Designing Promotional Mix and Physical Evidence to Support Marketing Communication at Soul Sepatu.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Lehmann, Donald R., author
Analysis for marketing planning
McGraw-Hill, 2005
 Buku Teks
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