See Allo

Smith, George Horsley, author

Motivation research in advertising and marketing

McGraw-Hill, 1954

Buku Teks

Haryani Primanti, author

Pengaruh cryptic marketing terhadap brand attitude = The impact of cryptic marketing on brand attitude

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

The Psychology of Advertising

Office of Instructiomnal Development University of Maryland University College, 1992

Buku Teks

Fennis, Bob M., author

The psychology of advertising

Psychology Press, 2010

Buku Teks

Muhammad Gibraltar, author

Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Tesis (Open)

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