Packard, Vance, author
The hidden persuaders
Penguin, 1960
 Buku Teks
The psychology of entertainment media : blurring the lines between entertainment and persuasion
edited by L.J. Shrum
Lawrence Erlbaum Associaties, 2004
 Buku Teks
Muhammad Gibraltar, author
Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tesis (Open)
Brown, Paul B., author
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer
Newton Abbot : David &​ Charles, distributor, 2006
 Buku Teks
Mia Hapsari Kusumawardani, author
Pengujian model dampak kredibilitas bintang iklan dan kredibilitas perusahaan terhadap efektifitas iklan komputer
Fakultas Psikologi Universitas Indonesia, 2006
 UI - Tesis (Membership)
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