The psychology of entertainment media : blurring the lines between entertainment and persuasion
edited by L.J. Shrum
Lawrence Erlbaum Associaties, 2004
 Buku Teks
Muhammad Gibraltar, author
Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tesis (Open)
The Psychology of Advertising
Office of Instructiomnal Development University of Maryland University College, 1992
 Buku Teks
Fennis, Bob M., author
The psychology of advertising
Psychology Press, 2010
 Buku Teks
Packard, Vance, author
The hidden persuaders
Penguin, 1960
 Buku Teks
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