Lytle, John T.
What do your customers really want? : here's a sure-fire way to find out / John F. Lytle
Golden Books Centre SDN.BHD, 1993
 Buku Teks
Cherry, Paul, author
Questions that sell: the powerful process for discovering what your customer really wants
American Management Association, 2006
 eBooks
Cheverton, Peter, author
If you're so briliant... how come you can't identify your key customers=Kiat sukses seleksi pelanggan paling potensif/Peter Cheverton; penerjemah Andre Wiriadi
Elex Media Komputindo, 2003
 Buku Teks
Macaulay, Steve
How to improve your costumer service = kiat meningkatkan pelayanan bagi pelanggan / Steve Macaulay, Sarah Cook
Gramedia Pustaka Utama, 1997
 Buku Teks
Martin, Robert J., author
Human relations for the hospitality industry
Van Nostrand Reinhold, 1991
 Buku Teks
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