Runyon, Kenneth
The practice of marketing/Kenneth Runyon
Charles E. Merrill Publishing, 1982
 Buku Teks
Marketing : principles and practice
Dennis Adcock, Ray Bradfield, Al Halborg, Caroline Ross
Pitman Pub, 1993
 Buku Referensi
Davies, Anthony H.
The practice of marketing research / Anthony H. Davies
Heinemann, 1973
 Buku Teks
Chaffey, Dave, 1963-
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
Pear Education, 2012
 Buku Teks
MacNamee, Brian
The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell
Routledge, 1995
 Buku Teks
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