See Allo

Kotler, Philip, author

Dasar-dasar pemasaran / Philip Kotler

Indeks, 2004

Buku Teks

Mario Alexander, author

Persepsi terhadap environmental advertisement dan environment friendly product sebagai variabel mediasi antara environmental attitudes terhadap purchase intention produk low cost green car = Perception of environmental advertisement and environment friendly product as mediating variable between environmental attitudes and purchase intention of low cost green car

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Primadia Putra Amandza Syam, author

Munculnya internet sebagai media baru : Memahami perilaku konsumen terhadap Online Shopping di Jakarta = The emergence of internet as new media : understanding consumer behavior towards Online Shopping in Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Makalah dan Kertas Kerja

Raden Siti Nabila Widya Renjani, author

Kesenjangan antara nilai ekspektasi dan aktual konsumer ketika terlibat dalam pengalaman belanja online = The Gaps between consumer perceived and actual value when engaging in online shopping experience

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Makalah dan Kertas Kerja

Kotler, Philip, author

Ten deadly marketing sins : signs and solutions = Sepuluh dosa pemasaran mematikan : sinyal dan solusi / Philip Kotler

Erlangga, 2004

Buku Teks

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