Stone, Bob
Successful Direct Marketing Methods
NTC Business Book, 1988
 Buku Teks
Hamper, Robert J., author
The Ultimate guide to strategic marketing real world methods for developing successful, long-term marketing plans
McGraw-Hill, 2014
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Fitzroy, Peter T., author
Analytical methods for marketing management
McGraw-Hill, 1976
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Lorie, James H., author
Basic methods of marketing research
NMcGraw-Hill , 1951
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Stone, Bob, author
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
McGraw-Hill, 2008
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