St John, Maggie Jo
Advertising and the promotion industry
Prentice Hall ELT, 1994
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O`Guinn, Thomas C., author
Advertising and integrated brand promotion
CT Cengage Learning, 2015
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Belch, George F., author
Advertising and promotion
McGraw-Hill, Irwin, 2001
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Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
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Wells, William D., author
Advertising
Prentice-Hall, 2000
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