The ultimate CRM handbook: strategies and concepts for building anduring customer loyality and profitability
John G. Freeland
McGraw-Hill, 2003
 Buku Teks
Githa Nurulita, author
Analisis customer relationship management (CRM) dalam upaya menjaga image setelah aktivitas rebranding studi kasus pada OLX Indonesia = Customer relationship management (CRM): analysis in maintaining image after rebranding activities case study in OLX Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Muhammad Arief Maulana Suwarna, author
The study of service innovation for kartu halo Telkomsel on customer loyalty = Studi inovasi servis kartu halo Telkomsel terhadap kesetiaan pelanggan
2017
 UI - Skripsi Membership
Brenda Fania, author
Analisis determinan customer experience dan implikasinya terhadap customer loyalty dan continue usage intention pada aplikasi mobile wallet di Indonesia = Analysis of customer experience determinants and their implications for customer loyalty and continue usage intention on mobile wallet applications in Indonesia
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Skripsi Membership
Shafira Azzahra, author
Analisis Pengaruh Customer Relationship Management Terhadap Competitive Advantage Melalui Customer Loyalty Sebagai Mediasi (Studi pada Shopee) = The Effect of Customer Relationship Management on Competitive Advantage Through Customer Loyalty as a Mediating Variable (Study on Shopee)
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
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