Andina Ayu Mutya, author
Analisis pembentukan kepribadian merek melalui aktivitas periklanan : studi deskriptif pengaruh elemen iklan televisi produk Pocari Sweat versi Beach House = Analysis of brand personality formation through advertising activities : descriptive study element of TVC Pocari Sweat Beach House version / Andina Ayu Mutya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Membership
Made Bayu Wedagama, author
Analisis pengaruh perubahan logo merek terhadap performa kriteria brand element (perspektif buyer dan user dari produk AXE) = Analysis the effect of changes in brand logo toward performance of brand element's criteria (perspectives from buyer and user of AXE product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Suryo Utomo, author
Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Membership
Tantri Kuswantiningsih, author
Analisis pengaruh marketing mix elements pada brand equity (studi kasus pada merek dian pelangi) = Influence analysis of marketing mix elements on brand equity case study on dian pelangi brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Khairunnas, author
Analisis pengaruh Brand Identity Design terhadap proses pembentukan Brand Awareness studi kasus : Nordhenbasic = analysis of influence brand identity design towards the process of creating brands awareness : case study nordhenbasic
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis Open
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