See Allo

Alexandre Tan, author

Integrated marketing communications untuk media online : studi kasus Updaterus.com = Integrated marketing communications for online media : case study Updaterus.com / Alexandre Tan

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Brannan, Tom, author

Integrated marketing communications : memadukan upaya public relations, iklan, dan promosi untuk membangun identitas merek = a practical guide to integrated marketing communications

PPM, 2005

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, [date of publication not identified]

Buku Referensi

Clow, Kenneth E., author

Integrated advertising, promotion, and marketing communications

Pearson, 2016

Buku Teks

Irma Dwi Oktaviani, author

Pengaruh efektivitas integrated marketing communications (IMC) tools terhadap proses pembelian produk otomotif : studi kasus Toyota Yaris

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

UI - Tesis Membership

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