Suryo Utomo, author
Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Membership)
Triza Mudita, author
Pengaruh citra negara terhadap persepsi pada citra produk studi terhadap makanan korea selatan di indonesia = The effect of country image on perception of product image study of south korea s food in indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Siti Indira Tiziomi, author
Analisis pengaruh brand image terhadap overall satisfaction dan loyalty intention : studi kasus Blue Bird Group Indonesia = Analysis of the effect of brand image on overall satisfaction and loyalty intention : case study of Blue Bird Group Indonesia / Siti Indira Tiziomi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Mohammad Renaldo Ercho, author
Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Hari Zainuddin Rasyid, author
Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
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