Marwansyah, author
Fakultas Psikologi Universitas Indonesia, 2000
UI - Tesis (Membership)
Pepey Riawati Kurnia, author
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
Artikel Jurnal
T.A. Yuliartiningsih, author
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 1991
UI - Skripsi (Membership)
Artikel Jurnal
Anton Tan, author
Elex Media Komputindo, 2011
Buku Teks