Pasti Putih Dwi Suliyo, author
Pengaruh pioneer status, customer value dan brand image terhadap brand attitude : studi : minyak angin aromatherapy Freshcare dan Safecare = Influence of pioneer status, customer value and brand image towards brand attitude : study on aromatherapy medicated oil Freshcare and Safecare / Pasti Putih Dwi Suliyo
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Lie Mikhail Efferin, author
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Hari Zainuddin Rasyid, author
Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Marsha Windira, author
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Melka Neria S., author
Pengaruh citra merek terhadap loyalitas pelanggan maskapai penerbangan Garuda Indonesia = The effect of brand image on customer loyalty of Garuda Indonesia airline
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
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