Sembiring, Harris Abdi, author
Analisis respon konsumen melalui hierarchy of effects model : studi kasus pada tagline "Enduro Matic Sehidup Sematic" = Analysis of consumers respons through hierarchy of effects model case : study tagline "Enduro Matic Sehidup Sematic"
2013
 UI - Tesis (Membership)
Reysha Sy. Munir, author
Analisis pengaruh dual credibity model : endorser dan corporate credibility terhadap attitudes, purchase intention, dan purchase action : studi kasus Titi Rajo Bintang pada Mirai Ocha = Analysis of the influence of dual credibility model endorser and corporate credibility on attitudes, purchase intention, and purchase action : case study Titi Rajo Bintang on Mirai Ocha
2013
 UI - Tesis (Membership)
Rizal Khadafi, author
Analisis respons khalayak pada iklan televisi dengan keputusan pembelian pada merek (studi pada iklan televisi Pasti Pas! Pertamina Versi Jingle Oh Oh Siapa Dia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi (Open)
Eva Latifah, author
Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising / Eva Latifah
2013
 UI - Tesis (Membership)
Taufik Akbar, author
Pengaruh cause category dan product type terhadap respon konsumen dalam penawaran cause-related marketing = The effect of cause category and product type toward the consumer responses in cause-related marketing offers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
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