Roberts, Mary Lou, author
Internet marketing integrating online and offline strategies
South Western Cengage Learning, 2013
 Buku Teks
Joko Suryo Sumbodo, author
Perubahan store atmosphere, penerapan strategi offline advertising serta strategi content marketing pada UMKM BING KOPI = Improvement of store atmosphere, implementation of offline advertising strategies and content marketing strategies in BING COFFEE SMEs
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Sabrina Fiddiny, author
Implementasi sales promotion melalui channel offline dan online serta pembuatan database marketing pada Umkm warung Sop Ayam Mbah Min = Implementation of sales promotion through offline and online channels and making database marketing at MSME warung Sop Ayam Mbah Min
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Santa Christina Lumban Batu, author
Pengaruh karakteristik saluran online dan offline terhadap sikap konsumen dalam sistem pemasaran multi saluran = The influence of online and offline channel characteristics toward search and purchase attitude in multi-channel marketing / Santa Christina Lumban Batu
2019
 UI - Skripsi Membership
Stefanus Andriano, author
Komunikasi online dan offline komunikasi virtual di Indonesia = Online and offline communication virtual community in Indonesia / Stefanus Andriano
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
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