Whony Rofianto, author
"Value in use" sebagai penggerak perilaku partisipatif serta implikasinya pada loyalitas merek : suatu penelitian pada komunitas merek virtual di Indonesia = Value in use as the driver of participative behavior and the implications on brand loyalty a research on the virtual brand communities in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Disertasi Membership
Peran gantibaju.Com dalam menjaga loyalitas e-komunitas gaban : therole of gantibaju.com in maintaning the loyalty of gaban e-community
 Artikel Jurnal
Dian Sophia Ulfa, author
Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis Membership
Adhi Kurniawan Poer Utomo, author
Pengaruh komunitas merek di media sosial terhadap penanda komunitas, penciptaan nilai, kepercayaan merek, dan loyalitas merek, studi kasus : Komunitas Merek BlackBerry Indonesia = The effects of social media based brand communities on brand community markers, value creation practices, brand trust, and brand loyalty, case study: BlackBerry Indonesia Brand Community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Arum Tias Astiningsih, author
Peran Brand Community Experience Terhadap Brand Trust dan Brand Loyalty pada Komunitas Merek Sepatu Lari di Media Sosial = The Role of Brand Community Experience in Brand Trust and Brand Loyalty among Running Shoe Brand Communities on Social Media.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
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