Sibuea, Hotma Muliana, author
Analisis pembentukan asosiasi brand korporasi b2b melalui pelibatan publik studi kasus di PT Sucofindo = Analysis of b2b corporate brand association building through public engagement case study at PT Sucofindo / Hotma Muliana Sibuea
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Megan Ddanesia, author
Strategi Marketing Public Relations (MPR) sebagai upaya meningkatkan brand awareness (analisis peluncuran produk Magnum Red Velvet oleh PT Unilever Indonesia = Marketing Public Relations (MPR) strategies as a means to increase public awareness analysis of Magnum Red Velvet product launching by PT Unilever Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Ursula Vinessa Dwitayoasta, author
Pengaruh happiness dalam sales promotion gift-with-purchase terhadap purchase satisfaction (studi kasus brand women' secret) = Effects of happiness in sales promotion gift with purchase toward purchase satisfaction a (case study of brand women' secret)
2016
 UI - Tesis (Membership)
Jessica Valerian, author
Brand personality pada produk telepon seluler (studi tentang peran instagram influencer marketing pada Vivo seri V) = Brand personality on cellphone (study of instagram influencer marketing on Vivo series V)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Destania Putri Alwindy, author
Analisis strategi marketing public relations dalam mempertahankan brand community engagement pada perusahaan jasa pengiriman berbasis teknologi di Indonesia (studi terhadap komunitas online PT Jet Global Express di media sosial instagram) = Analysis of marketing public relations strategies in maintaining brand community engagement in technology-based delivery service companies in Indonesia (study of PT Jet Global Express online community on social media)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
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