Lumban Gaol, Meylisa, author
Analisis citra merek JanSport di kalangan penggunanya; studi pada mahasiswa FISIP UI pengguna Jansport = Analysis of JanSport's brand image based on its customers view; study on social politic student of Universitas Indonesia
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Yodsa Rienaldo, author
Preferensi terhadap merek pada konsumen dalam pembelian Smartphone (penelitian terhadap konsumen pengguna Apple iPhone, RIM Blackberry, dan Smartphone berbasis Google Android)
2012
 UI - Skripsi Open
Satria Setianda Singgih, author
Brand personification akun twitter korporat studi kasus akun twitter Garuda Indonesia, Citilink, Telkomsel dan XL Axiata = Brand personification of corporate twitter accounts case of Garuda Indonesia, Citilink, Telkomsel and XL Axiata
2016
 UI - Tesis Membership
Prisca Lidya Patty, author
Effect of product attribute beliefs on consumer value and repurchase intention: case study of RTD tea in Indonesia = Pengaruh keyakinan atribut produk terhadap nilai konsumen dan niat pembelian kembali: studi kasus teh RTD di Indonesia
2018
 UI - Skripsi Membership
Nindiya Kirana, author
Customer based brand equity merek-merek private label Hero Supermarket
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Tesis Membership
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