Hafid Sani, author
Analisis sikap konsumen terhadap merek toko dan promosi merek nasional = Analysis of attitudes consumen towards store brand and national brand promotion
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Fijria Rahmawati, author
Pengaruh store reputation store commercial image dan store price image terhadap pembentukkan private label brand equity: studi kasus pada produk toko merek giant dari giant hypermarket = The influence of store reputation store commercial image and store price image on private label brand equity case study store brand of giant hypermarket
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Dewi Melani Setyaningrum, author
Analisis asosiasi merek dan keputusan pembelian konsumen iphone studi pada mahasiswa fisip ui = Analysis of brand association and purchase decision of iphone consumers study of fisip ui's student
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Puput Wulan Maulida, author
Analisis pengaruh aspek asosiasi merek terhadap intensi pembelian konsumen Stellar Neckwear = The effects of brand association's aspect on consumer's purchase intention in Stellar Neckwear
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Miranda Margareth Cecilia, author
Analisis pengaruh advertising dan sales promotion terhadap brand equity studi pada LA Senza Indonesia = The influence of advertising and sales promotion towards brand equity study case LA Senza Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
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