Runyon, Kenneth
The practice of marketing/Kenneth Runyon
Charles E. Merrill Publishing, 1982
 Buku Teks
Marketing : principles and practice
Dennis Adcock, Ray Bradfield, Al Halborg, Caroline Ross
Pitman Pub, 1993
 Buku Referensi
Davies, Anthony H., author
The practice of marketing research
Heinemann, 1973
 Buku Teks
Chaffey, Dave, 1963-
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
Pear Education, 2012
 Buku Teks
MacNamee, Brian
The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell
Routledge, 1995
 Buku Teks
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