Hotchkiss, George Burton, author
An Outline of advertising : its philosophy, science, art, and strategy / by George Burton Hotchkiss
Macmillan, 1950
 Buku Teks
Drewniany, Bonnie L., author
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
 Buku Teks
Clarke, George Timothy
Copywriting : theory and technique / George Timothy Clarke
New York University, 1959
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Lewis, Herschell Gordon, author
Herschell Gordon Lewis on the art of writing copy
Prentice-Hall, 1988
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Advertising research : the internet, consumer behavior and strategy
edited by George Zinkhan
American Marketing Association, 2000
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