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M. Gunawan Alif, author

Pengaruh persepsi sosial produk , realitas sumbangan, pembingkaian pesan dan minat berpikir terhadap respon konsumen dalam penawaran cause-related marketing

2006

UI - Disertasi (Membership)

Michael Wijaya, author

Pengaruh cause related marketing terhadap minat beli (Studi pada plester luka nexcare comfort bright edisi khusus PMI) = The impact of cause related marketing on buying interest (Study on nexcare comfort bright PMI special edition band aid

Universitas Indonesia, 2014

UI - Skripsi (Membership)

Maria Mahdalena, author

Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Jovindes Justian, author

The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Across Different Generations = Dampak Cause Related Marketing terhadap Loyalitas Merek: Peran Moderasi Persepsi CSR di Berbagai Generasi

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Ayu Ekasari, author

Pengaruh pembingkaian pesan, tingkat abstraksi norma dan orientasi nilai ekologis terhadap sikap dan intensi melakukan perilaku peduli lingkungan: suatu pendekatan pemasaran sosial = The Influence of message framing norm abstraction level and ecological value orientation on attitude and intention to act pro environmental behavior a social marketing approach

2014

UI - Disertasi (Membership)

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