Mohamad Imron, author
Analisis pengaruh peremajaan visual logo merek terhadap loyalitas merek = Analysis of effects of visual rejuvenation through brand logo against brand loyalty./ Mohamad Imron
2014
 UI - Skripsi (Membership)
Rima Anggun Fajarwati, author
Pengaruh Perubahan Logo Gojek terhadap Sikap Konsumen terhadap Merek = The Effect of Logo Change of Gojek on Consumer’s Brand Attitude
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis (Membership)
Prilly Puspa Karina, author
Pengaruh logo self identity, logo functional benefit, dan logo aesthetic appeal terhadap logo identification dan customer commitment pada merek Apple dan Samsung = The influence, of logo self identity, logo functional benefit and logo aesthetic appeal toward logo identification and customer commitment on Apple and Samsung brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Made Bayu Wedagama, author
Analisis pengaruh perubahan logo merek terhadap performa kriteria brand element (perspektif buyer dan user dari produk AXE) = Analysis the effect of changes in brand logo toward performance of brand element's criteria (perspectives from buyer and user of AXE product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Yazid Romain Muta'al Arrasuli, author
Analisis Pengaruh Efek Endorsement Selebritas, Keterikatan Merek Terhadap Loyalitas Merek Pada Pelanggan Geoff Max Di Jakarta = Analysis of the effect of celebrity endorsement, brand engagement to brand loyalty on Geoff Max customers in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
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