Anggia Nirmala, author
Analisis hubungan faktor-faktor positioning surat kabar dengan keputusan pembelian (studi pada surat kabar cetak dan online kompas) = Analysis of relationship between newspaper positioning factors and purchase intention (study: kompas printed and online newspapers ) / Anggia Nirmala
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Priatna, author
Analisis hubungan positioning surat kabar dengan loyalitas pembaca pasca repositioning (studi repositioning koran Tempo dan surat kabar umum menjadi surat kabar "referensi ekonomi dan politik" = Relationship the analysis of newspaper positioning and readers loyalty after repositioning : (case study of koran Tempo repositioning from a national newspaper into "political and economic reference)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open
Erlan, author
Ekuitas merek pada industri pers hubungan ekuitas merek dengan motivasi pembelian konsumen surat kabar tersegmentasi: studi kasus pada harian Ekonomi Bisnis Indonesia = Brand equity on media industry, the relationship between brand equity with motivation to buy of segmented newspaper consumers: case study in Bisnis Indonesia daily
Universitas Indonesia, 2006
 UI - Tesis Membership
Fabiola Indah Puspitosari, author
Analisis konsumsi luxury fashion di Jakarta dan sekitarnya faktor-faktor yang mempengaruhi sikap dan intensi pembelian = Analysis of luxury fashion consumption in Jakarta factors affecting attitude and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Muhammad Irfan Ramadhan, author
Analisis faktor-faktor yang memengaruhi intensi pembelian produk daging impor halal pada konsumen muslim di Indonesia = Analysis of factors influencing intention to purchase halal imported meat products for muslim consumers in Indonesia
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Skripsi Membership
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