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Mario Alexander, author

Persepsi terhadap environmental advertisement dan environment friendly product sebagai variabel mediasi antara environmental attitudes terhadap purchase intention produk low cost green car = Perception of environmental advertisement and environment friendly product as mediating variable between environmental attitudes and purchase intention of low cost green car

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Raden Siti Nabila Widya Renjani, author

Kesenjangan antara nilai ekspektasi dan aktual konsumer ketika terlibat dalam pengalaman belanja online = The Gaps between consumer perceived and actual value when engaging in online shopping experience

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Makalah dan Kertas Kerja

Primadia Putra Amandza Syam, author

Munculnya internet sebagai media baru : Memahami perilaku konsumen terhadap Online Shopping di Jakarta = The emergence of internet as new media : understanding consumer behavior towards Online Shopping in Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Makalah dan Kertas Kerja

Kotler, Philip, author

Dasar-dasar pemasaran / Philip Kotler

Indeks, 2004

Buku Teks

Rosediana Shanti, author

Peran social media marketing dan environmental knowledge terhadap purchase intention produk green skincare = The role of social media marketing and environmental knowledge on green skincare purchase intention

Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022

UI - Tesis (Membership)

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