Deasy Rizkinanti, author
Pengaruh Twitter Ewom terhadap brand knowledge brand relationship dan behavioral outcomes pada majalah Nylon Indonesia = The influence of twitter ewom to brand knowledge brand relationship and behavioral outcomes on Nylon Indonesia magazine
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Indriani, author
Identifikasi model pengukuran brand personality dan customer trust pada ritel farmasi apotek = Measurement model identification of brand personality and customer trust in retail pharmacies
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Indrie Mutiasari, author
Analisis Brand Personality dan Implementasinya dalam Strategi Pemasaran Digital Wall?s Magnum di Indonesia = Brand Personality Analysis and It's Implementation on Wall's Magnum Digital Marketing Strategy in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Yaseinya Mira Dewi, author
Membangun brand personality melalui key opinion leader dalam social media marketing studi pada strategi pemasaran mercedes benz Indonesia dalam menggunakan instagram dan key opinion leader = Building brand personality through key opinion leader on instagram a case study of mercedes benz Indonesia using instagram and key opinion leader
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Farida Indriani, author
Studi mengenai brand transgression dan brand relationship closeness serta implikasinya pada brand behavioral intention = The study of brand transgression and brand relationship closeness its impact toward brand behavioral intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Disertasi (Membership)
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