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Hary Hadiansyah, author

Strategi media sosial untuk diplomasi public: studi kasus Kementerian Luar Negeri RI = Social media strategies for public diplomacy: a case study in The Ministry Of Foreign Affairs of The Republic of Indonesia

Fakultas Ilmu Komputer Universitas Indonesia, 2014

UI - Tugas Akhir

Rahanny Maulidya, author

Analisis strategi social media pemasaran produk berbasis komunitas dalam menghadapi lanskap bisnis horizontal (studi kasus produsen produk berbasis komunitas) = Analysis of social media strategy in community based product marketing dealing with the horizontal business landscape (case study community based product company)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tesis (Membership)

Vega Karina Andira Putri, author

Social media terintegrasi dalam komunikasi pemasaran brand di Indonesia (studi komparasi pemanfaatan social media oleh high dan low involvement decision brand) = Integrated social media in brand marketing communications in Indonesia comparative (study of use of social media by high dan low involvement decision brand)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tesis (Membership)

I Gusti Ngurah Aditya Lesmana, author

Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis (Open)

Maghfira Fauziah Neuville, author

Celebrities social media endorsement its influence towards purchase decision and brand favourability of indonesian fashion brands = Dukungan media sosial selebriti: pengaruhnya terhadap keputusan pembelian dan kesukaan merek fashion indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

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